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What are some best practices for making sure external facing decks/presentations are telling compelling stories?

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2 Answers
Storytelling
  1. JJ Xia
    JJ Xia

    Arcade Head of Product Marketing | Formerly Zuora • 7mo

    The most important thing is teaching the sales/GTM team the right stories to tell. If they don't know the stories by heart, then it doesn't matter what's on the slide. I find that stories fall in one of three buckets: Pain stories: stories about a persona who really struggled with something before finding the solution you offer – time lost, money left on the table, embarrassment, regret, frustration with repetitive work. It's nice to include numbers that quantify the pain, but it's equally impor ...Read More

    750 Views
  2. Abid Chaudhry
    Abid Chaudhry

    ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo

    The biggest shift for me was realizing most decks fail before slide one. They fail because no one agreed on what decision the deck is meant to drive. I’ve learned to force a moment of restraint upfront: if you had to say the story of this deck in two sentences, what would it be? If you can’t answer that, the slides won’t save you. I’ve also seen decks improve dramatically when teams cut content instead of adding polish. Fewer slides. More whitespace. One idea per slide. If a slide needs a paragr ...Read More

    219 Views

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