ServiceNow Global Partner Marketing Director • 10mo
In today's world of partner marketing and AI, it's rare to have the luxury to reflect back on how a single GTM strategy is performing (engagement at target accounts, pipeline, revenue, and feedback from cross-functional teams).
The reality is that we're often running multiple GTM plays in-parallel, which means that the real skill is to be able to assess and identify what's working, reallocate your time and resources quickly, and double down on where you will see the greatest impact.
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