How often do you assess your GTM strategy once it is in flight?
1 Answer
ServiceNow Global Partner Marketing Director • 8mo
In today's world of partner marketing and AI, it's rare to have the luxury to reflect back on how a single GTM strategy is performing (engagement at target accounts, pipe...
461 Views
Upcoming Event
Mastering Market Research
Related Questions
When does your GTM planning typically begin, does your GTM planning start during beta testing or only after the product is more or less ready for launchHow do you think of GTM? What does it include, and what does it not include?In the past 3 years what is one thing you have changed in your approach to GTM strategy?What has been the most effective way to qualitatively collect feedback on your GTM?How do you start with a GTM strategy? How can PMMs adapt GTM plans as early assumptions break down after launch?