Carta Vice President Product Marketing • 1mo
I have a tiering system for launches as most companies do. I think about Tier 1 as launches that will impact revenue growth, so that becomes my measuring stick for whether or not to go global with a release. Most of our global regions are very far behind us in terms of brand awareness and market maturity. They are still focussed on educating the market on our core offering, let alone worried about smaller launches and feature releases. So unless you are fully launching new products that have a s ...Read More
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