Instacart Vice President, Consumer Marketing • 8mo
At Instacart, we have a shared value we call “Go Far Together”, a shared belief that collaboration and mutual support across teams and stakeholders will ensure the absolute best outcome for the company. When it comes to storytelling, I always approach the craft cross-functionally, beginning with an extremely practical shared key message document. This document begins with the value proposition and translates how the message will flex across every touch point - from what is said in the core produ ...Read More
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