ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
I don’t start with slides. I start with listening. Before trying to align anyone, I talk to sales, product, and execs separately and ask the same simple questions: why do customers buy, why do they hesitate, and where do we lose deals. The misalignment usually shows up immediately. Once those gaps are visible, alignment becomes a shared problem instead of a PMM opinion. From there, the work is about narrowing, not expanding — deciding what story is true enough that everyone can recognize their r ...Read More
215
Views
