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What benchmarks are important for your PMM career?

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  1. Lauren Hakim
    Lauren Hakim

    Zendesk Director of Product Marketing | AI • 4mo

    For me, the most meaningful benchmarks in a PMM career have always been about trust and scope (vs titles or years of experience), but I’ve learned they also change over time. Early on, a good signal is whether you’re trusted to own a defined area end to end. That can show up in many ways - ownership over messaging, close partnership with product, seeing your work consistently reflected across launches and GTM motions. As you grow, the signal shifts toward influence. You start getting pulled into ...Read More

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