Adobe Director, Product Marketing & Strategy • 1y
Yes, we absolutely tier our launches. Not every launch has the same level of business impact, and that naturally defines the budget. For example: Tier 0 (New Product Launch): Requires high investment — think PR, analyst briefings, customer webinars, and paid campaigns. Tier 1 (Significant Add-on): Focuses on blogs, nurture emails, and updates to monetization/packaging. Tier 2 (Minor Feature Launch): More focused on internal updates, like documentation, release notes, and customer comms. The laun ...Read More
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