Adobe Director, Product Marketing & Strategy • 1y
Balance structure with flexibility: Avoid getting bogged down by too many processes. Keep it simple and agile. E.g. Skip heavy paperwork or procurement early on. Define clear hypotheses: Be crystal clear on your target persona, their jobs-to-be-done, and the value proposition you’re testing. Select beta customers carefully: Choose those who are willing to invest time and resources to test the product and provide honest, constructive feedback. Secure buy-in from key sponsors before launching. Kee ...Read More
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