What’s your playbook for beta launches?
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Related Questions
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?What are the key areas that are important but often overlooked in a product launch/go to market? Why do you think these areas don't get the attention that it warrants?What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?How do you segment your customers? What tools/data/insights do you use? Can you share any experiences around putting spend behind bigger launches? How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?