To train marketers and non-marketers to be storytellers, you could bring someone in to train them :) Beyond that, start by simplifying "what is a story." Everyone has a favorite book, movie, musical, play, or story they were told as a child. Maybe their child has a favorite bedtime story. Ask them: What makes a good story? Once you have people bought in on what makes a good story (a clear structure, a believable challenge, a compelling hero, a satisfying resolution) challenge them to think about ...Read More
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