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What is the most difficult stakeholder to influence according to your experience? Product / Sales? And why?

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  1. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    I don't really love this question because I don't really think PMMs influence. They make value incredibly obvious—for buyers, and stakeholders. I think educate or even align might be a better word here? And in that case I do find it difficult sometimes to educate/align with people removed from the GTM cycle. If your PMs don't regularly talk to customers AND sellers, it'll be more difficult to explain the positioning you chose and the timelines you're keeping. I've been in a few situations withou ...Read More

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