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What team's been the most difficult to influence and how did you overcome that challenge?

Rayleen Hsu
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap11mo
Influencing the product team, and the product roadmap in particular, can sometimes be both the most challenging yet most rewarding thing to do. Product leaders are by nat...
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708 Views
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen1y
For me it has been Product, but it’s been dependent on who my counterpart was. Some PMs and product leaders are better collaborators than others.I’m a big fan of radical ...
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838 Views
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Chris Hines
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker1y
This will vary by organization. But in general, the hardest org to influence is the organization who has been most successful. If it's the PM team, and you are product-l...
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497 Views
Claudia Michon
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier1y
There is no universally most difficult team. It changes from company to company. Generally, it's the teams that have the most power. In sales-led organizations, it's sale...
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864 Views