What techniques do you use to differentiate your product's messaging from competitors?

One thing we’ve seen a lot in my current role is competitors mimicking our messaging. They’ll start using the same taglines or similar marketing language that we came up ...

Differentiation isn't about proving your product is 'better.' It’s about proving your understanding of the customer is deeper. You do that by speaking their language and ...

I've used the following framework over and over again for situations like this. You need to understand your differentiator and the value of that differentiator. Follow th...