Fivetran Director of Product Marketing • 11mo
One thing we’ve seen a lot in my current role is competitors mimicking our messaging. They’ll start using the same taglines or similar marketing language that we came up with first. Sometimes that’s a good thing because if we’re building a new market category, we want other players in the space as long as we’re leading it. But it can get frustrating when everyone’s suddenly saying they’re "reliable and secure" and now the customer can’t tell the difference between us all. Our deep research into ...Read More
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