Carta Vice President Product Marketing • 1y
I've been doing a bit of this myself lately! Besides the obvious answer of using AI tools that can do much broader research than was ever possible before, the other avenue I take is to look for the content that my target customer would be consuming and use that content to try and understand them better. And then that invariably takes me down the path of finding industry white papers and paid market research that would be relevant for them. So as an example, I recently found a very niche online n ...Read More
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