What messaging framework do you use and why?
2 Answers
Salesforce CMO - Next Gen Platform • 1y
While I don't adhere to a rigid, named framework, my guiding principle for messaging is simplicity and memorability. Especially when dealing with complex or technical con...
2487 Views
Messages That Matter Co-Founder • 11mo
The positioning framework I teach, and use was created by my partner (now retired) when he was at Microsoft in the late 80s.He created the positioning framework because n...
249 Views
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