Okta Director of Product Marketing, Okta Platform • 2mo
Two layers: does it convert, and does it travel.
Convert: landing page conversion, demo-to-opportunity rate, win rates against named competitors, sales cycle length
Travel: are sales reps using it unprompted, are customers parroting it back in discovery calls, are analysts and press echoing your category language
February 18 @ 10:00AM PT
February 17 @ 10:00AM PT
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