Iterable Director, Platform Product Marketing • 4mo
If you have the budget, platforms like Wynter and others make it incredibly easy to pressure test positioning with your target audience and get feedback in 24 hours or less. This speed is huge compared to traditional research cycles, which most businesses don't have the budget or time for.While platforms like that are nice-to-haves, I always recommend getting scrappy. Look inside your own company. Do you have employees who previously held roles in your ICP? They’re often an underrated sounding b ...Read More
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