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Where have you seen AI negatively impact Product Marketers?

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2 Answers
AI and Product Marketing
  1. Vikas Bhagat
    Vikas Bhagat

    Lovable Head of Product Marketing • 9mo

    As core owners of messaging and positioning, PMMs have a tough job keeping the guardrails on for broader product, corporate and brand positioning. With AI, other teams now have easy access to spin up their own approaches to messaging and positioning. Some of these can be quite good but can also lead to a world where copy/messaging generated is not based on the latest work from your PMM team. This can lead to PMMs basically "cleaning up AI mess" or having to triage examples of poor messaging. Wha ...Read More

    6,302 Views
  2. April Rassa
    April Rassa

    Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 9mo

    I probably see it in 5 key areas: 1. Flattened Differentiation I’ve seen PMMs over-rely on AI to write content. The output is clean, but it strips away nuance and voice. Everyone ends up sounding the same. When messaging is generic, it becomes harder to tell one brand from another which is the opposite of what good product marketing is supposed to achieve. 2. Shortcutting Discovery and Insight Some PMMs lean on AI summaries of customer calls, win/loss notes, or analyst reports and stop there. AI ...Read More

    460 Views

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