Sharebird
Sign Up / Sign In

Do you share GTM plans to people outside of product marketing for approval? If so, who?

Answer
2 Answers
Go-To-Market Strategy
  1. April Rassa
    April Rassa

    Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 3mo

    Yes. GTM cannot live only in product marketing because execution sits across the company. But, I wouldn't frame it as “approval” though, more like alignment and clarity on the right motions. The core group I share GTM plans with: Product leadership to confirm the problem we are solving and roadmap timing Sales leadership to ensure the value prop and messaging land with buyers and alignment on sales plays we will be running both for new logo and expansion Customer success to validate adoption ris ...Read More

    408 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    April's functional list is the right starting point. What I'd add is the distinction between "approval" and "alignment," because the framing matters for how these conversations actually go. I stopped using the word "approval" internally about three years ago. When you ask for approval, you create two dynamics you don't want: stakeholders feel entitled to change the plan, and you signal that PMM doesn't own the decision. Both make launching harder and slower. I shifted to "readiness review" inste ...Read More

    166 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

John Heywood

Scale AI Head of Product Marketing, John Heywood on Go-To-Market Strategy

September 3 @ 9:00AM PT

Register
April Rassa

Celigo Vice President Product Marketing, April Rassa on Go-To-Market Strategy

March 10 @ 10:00AM PT

View Answers
Paul Rudwall

Hedra Head of Marketing, Paul Rudwall on Go-To-Market Strategy

January 7 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors