Do you share GTM plans to people outside of product marketing for approval? If so, who?
2 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 2mo
Yes. GTM cannot live only in product marketing because execution sits across the company. But, I wouldn't frame it as “approval” though, more like alignment and clarity o...
403 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
April's functional list is the right starting point. What I'd add is the distinction between "approval" and "alignment," because the framing matters for how these convers...
166 Views
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