With parity features, PR often prefers not to mention them loudly since they show we are behind the competition. What are your thoughts on that?

You may not need PR at all for parity features — focus on influencer evangelists and social proof, or use a case study angle if you do go through PR.Two approaches: 1. *...

Use the PR FAQ framework to align internally, and consider founder-led PR as an alternative channel — not everything deserves a press release.Additional strategies: 1. *...

PR is right that coverage on product announcements is hard — reserve formal PR for Tier 1 launches and use blogs, customer success stories, and other creative channels fo...