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How can RevOps play a more central role in bridging the gap between Marketing and Sales?

Azim Mitha

HubSpot Senior Director, Sales Strategy & Operations (APAC) • 11mo

RevOps as a strategic function is designed to systematically eliminate the friction that often exists between Marketing and Sales (and Customer Success as well). RevOps p...

500 Views

What tools or processes are currently in place to facilitate handoff between Marketing and Sales?

Azim Mitha

HubSpot Senior Director, Sales Strategy & Operations (APAC) • 11mo

The goal of the handoff is to ensure a smooth transition for the lead, so they don't feel dropped or confused, and for both teams to have all the context they need.This s...

622 Views

What metrics and KPIs are both Marketing and Sales tracking for lead performance?

Ana Rottaro

Clockwise Head of Revenue Operations • 2y

Marketing should be focused on campaign performance by checking qualification rates of leads by campaign, cost of acquisition per lead, average revenue brought in from qu...

1,669 Views

What are the biggest challenges you're facing when it comes to marketing and sales alignment?

Mollie Bodensteiner

SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 11mo

The biggest challenge is often misaligned definitions and expectations. Marketing thinks they're delivering quality leads, while sales feels they're getting poor prospect...

448 Views

How do you map the ideal customer journey across all touchpoints (marketing, sales, customer success)?

Lindsay Rothlisberger

Zapier Director, Revenue Operations • 2y

Mapping the ideal customer journey can be a great alignment exercise. The way I’ve done it is using the existing journey as a starting point, applying customer-centric th...

813 Views

How do you ensure consistency in messaging across all marketing channels and sales communications?

Ana Rottaro

Clockwise Head of Revenue Operations • 2y

To ensure everyone is on the same page Revenue Operations should facilitate mapping out user communications including ownership, the goals of the messaging, and the infor...

1,636 Views

What data points do you use to assess the effectiveness of marketing campaigns in nurturing leads?

Mollie Bodensteiner

SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 11mo

We've moved beyond vanity metrics to focus on behavioral progression indicators and predictive engagement signals. Our assessment framework evaluates lead progression vel...

539 Views

How often do Marketing and Sales have joint meetings to discuss lead performance and campaign results?

Lindsay Rothlisberger

Zapier Director, Revenue Operations • 2y

At Zapier, Marketing and Sales collaboration is structured across various forums and levels within the organization, all with different levels of altitude, but all to rep...

1,506 Views

How are marketing qualified leads (MQLs) defined, and how does that translate to sales qualified leads (SQLs)?

Lindsay Rothlisberger

Zapier Director, Revenue Operations • 2y

In our approach to lead management, we've redefined the traditional stages to better suit our sales velocity and product interaction. We combine Marketing Qualified Leads...

1,509 Views

Revenue Ops Stakeholders · Marketing / Revenue Ops Alignment