Communities

Marketing / Revenue Ops Alignment

How often do Marketing and Sales have joint meetings to discuss lead performance and campaign results?

1 Answer

Zapier Director, Revenue Operations • April 25

At Zapier, Marketing and Sales collaboration is structured across various forums and levels within the organization, all with different levels of altitude, but all to report on, align and improve performance: 1. Weekly Business Reviews: Held every week, these meetings focus on reviewing top......Read More

552 Views

How do you map the ideal customer journey across all touchpoints (marketing, sales, customer success)?

1 Answer

Lindsay Rothlisberger

Zapier Director, Revenue Operations • April 25

Mapping the ideal customer journey can be a great alignment exercise. The way I’ve done it is using the existing journey as a starting point, applying customer-centric thinking, and layering in metrics / data as later step to validate or disprove hypotheses and inform the ideal journey plus set g......Read More

388 Views

How can RevOps play a more central role in bridging the gap between Marketing and Sales?

1 Answer

Lindsay Rothlisberger

Zapier Director, Revenue Operations • April 25

RevOps can play a pivotal role in bridging the gap between Marketing and Sales by implementing several actions: 1. Calling out Misalignment: RevOps is uniquely positioned to spot and address areas of misalignment as they have visibility across the entire funnel. For example, if Marketin......Read More

440 Views

How are marketing qualified leads (MQLs) defined, and how does that translate to sales qualified leads (SQLs)?

1 Answer

Lindsay Rothlisberger

Zapier Director, Revenue Operations • April 25

In our approach to lead management, we've redefined the traditional stages to better suit our sales velocity and product interaction. We combine Marketing Qualified Leads (MQLs) and Product Qualified Leads (PQLs) into a single category of Qualified Leads (QLs). This integrated definition ensures ......Read More

382 Views

What are the biggest challenges you're facing when it comes to marketing and sales alignment?

1 Answer

Lindsay Rothlisberger

Zapier Director, Revenue Operations • April 25

We recently started selling a new product and so our key challenges are: 1. Unified Narrative: One of the biggest hurdles is ensuring consistent messaging across all customer interactions, whether they're one-on-one or one-to-many. It's crucial that our teams convey a cohesive story t......Read More

407 Views

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