How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days). D...
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Close Head of Product Marketing • 2y
This answer probably varies from PMM leader to PMM leader but my personal 30-60-90 day break down typically looks like: First 30 days: Onboard. Meet everyone you should m...
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ServiceNow VP, Product Marketing - CRM • 2y
30 days - learn the business60 days - first big win/deliverable (ie Webinar, enablement session, campaign, etc)90 days - create a plan moving forward for product or solut...
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Related Questions
What is the typical 30-60-90 day plan for a PMM leader?What capabilities do you look for in a PMM? What do you look for in senior PMM? For PMM teams that report in to marketing--what sort of demand gen KPIs does your team have?How do you negotiate and get agreement on KPIs with other teams or senior executives?Can you differentiate between a Product Marketing Manager and Senior PMM?What key metrics do product marketing managers need to meet in order to get promoted?