How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days). D...
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Close Head of Product Marketing • 2y
This answer probably varies from PMM leader to PMM leader but my personal 30-60-90 day break down typically looks like: First 30 days: Onboard. Meet everyone you should m...
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ServiceNow VP, Product Marketing - CRM • 2y
30 days - learn the business60 days - first big win/deliverable (ie Webinar, enablement session, campaign, etc)90 days - create a plan moving forward for product or solut...
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Related Questions
What is the typical 30-60-90 day plan for a PMM leader?What capabilities do you look for in a PMM? What do you look for in senior PMM? For PMM teams that report in to marketing--what sort of demand gen KPIs does your team have?Can you differentiate between a Product Marketing Manager and Senior PMM?How do you negotiate and get agreement on KPIs with other teams or senior executives?What key metrics do product marketing managers need to meet in order to get promoted?