Product Managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

One of the biggest challenges in product is managing urgency vs. impact. What’s helped me is shifting the conversation with execs from what feels urgent to what drives re...

You need to educate the execs on those several directions. Often, folks assume that execs know (or remember) about those different directions. Be very clear and keep an ...

“Often” is an understatement, but I’m sure you are being diplomatic about it. This happens to most product managers across the board. It’s a major reason why PMs burn out...

If your company uses Objective Key Results (OKRs) or other goal setting framework; that is the best guide for a PM to leverage. Tie your product/projects to company prior...

This is the constant battle of product management! To work with your executive team and narrow the focus, you should: Always align on the goals - constantly make sure ev...

I have personally struggled with this many times in my career and most organizations do. The executives should be able to articulate the overall company goals and targets...

This comes down to transparency. See my later response on this topic. Make sure everyone on the exec team clearly understands the priorities, and more importantly, the no...

I think first of all, we need to have our own opinions of relative priorities. There are so many frameworks out there on prioritization. For me, it always comes down to a...