For sales messaging, I haven’t encountered anything better than “Command of the Message” which you can google.
Command of the Message looks interesting. I googled them and read through Force Management's site. Do you have any "how to" guides that are accessible wtihout going through their consulting?
+1 on the Jobs to Be Done framework. I was really excited when I found it on the Intercom blog. As a marketer, it's simplified what can usually be a daunting process.
Also, Matt I'm a huge fan of the blog/podcast. The content your team produces is 100 (wish I could put the emote in here).