What skill(s) do you look for when hiring Demand Generation roles on your team?

When hiring for Demand Generation roles, I look for a mix of strategic, technical, and collaborative skills; people who can think holistically about growth, pipeline, and customer experience. I value cross-functional pros who can partner with sales, product marketing, and ops to build programs that truly move the pipeline. They need technical chops; someone comfortable in Marketo, Salesforce, ABM Tools, CMS and analytics tools; but also creative enough to test new ideas and stand out in a crowde ...Read More

When I’m hiring for Demand Gen, I look for skills that directly tie back to growth and execution: Full-Funnel Thinking – someone who understands the entire buyer’s journey, not just lead gen. They can map strategy from awareness through to pipeline and revenue. Channel Mastery & Experimentation – they know the core channels (paid, email, content, events, etc.) but also have the curiosity to test new ones and double down on what works. Data & Analytics – they can’t just run campaigns; the ...Read More

While previous experience in a demand generation role is always preferred, there are 3 skills I look for when hiring a demand generation professional, although they're not necessarily specific to being successful in just the area of DG: 1) Ownership. I look for candidates who index heavily into this value/skill as I believe it is important that demand generation professionals take pride in their area of the business and truly own their respected remit. I look for candidates who want to own the e ...Read More

When I'm hiring for my marketing team, I don't look for the same thing for every role. My criteria actually shifts quite a bit depending on the job level. Here's a little bit of my thinking process during recruitment: Entry Level: It’s All About Attitude 🚀 For entry-level Demand Gen marketers, I focus on things I can't teach. Look, I can easily teach you how to pull a report, draft a sales email, or build a campaign start-to-finish. That's the easy part! What I can't teach is perseverance, curio ...Read More