Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 10mo
I think about social proof as more than just a quote graphic or testimonial about how much they love the product. It's about turning customer success into content people actually want to watch and engage with. Here’s how I've done it at other organizations and how we're starting to build it out at Apollo: Tier your stories. Not every customer asset has the same purpose so break different types of customers into categories that make sense for company. Here's an example:• Tier 1 marquee / big bran ...Read More
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