Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 8mo
I think of social listening as free, real-time market research. The goal isn’t just to track brand mentions, it’s to understand the conversations, frustrations, and jokes your audience is having every day, so your demand gen and content strategy reflects reality instead of assumptions. Here’s how I put it into practice: Map pain points. We pay close attention to Reddit threads, LinkedIn comments, and even other meme and video formats in the sales world. The things real reps vent about (bad cold ...Read More
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