Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 8mo
For me, it’s less about a 50/50 split and more about a flywheel. If you think about social as a distribution engine, every piece of content has to earn attention first. That means leading with value (insights, humour, relatability, or customer proof) so people actually want to engage. Then, once you’ve built trust and momentum, promotional content performs better because it doesn’t feel like an interruption or out of left field. It feels like the natural next step. At Apollo, that’s meant: Using ...Read More
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