Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 8mo
I treat influencer marketing as an extension of our community and content strategy. The goal isn’t just reach; it’s credible reach that we can experiment with and then turn into demand. Here’s how I approach it: Build a tiered model. At Apollo we think of influencers / creators in three tiers:• Customers: power users who can share authentic wins.• Community creators: people active in sales/marketing spaces who make memes, videos, or content we know our ICP already trusts.• External B2B influence ...Read More
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