Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 8mo
First, I don’t start with “how do we go viral.” I start with: what conversation does our audience already care about? And how can we show up in it in a way that feels both native (ownable) and distinct? At Apollo, some of the posts that have generated the biggest reach and inbound demand didn’t look like campaigns at all. They looked like memes, spicy hot takes, or UGC-style videos that captured the pain of being in sales. That relatability is what gets you viral reach. The key is pairing it wit ...Read More
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