Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 8mo
On social, you need to expect that you might people where they are in different stages of their buying journey, so you need a constant mix of tones, formats, and call-to-actions. Here’s how I break it down generally: Top of Funnel (Awareness) — 60% of content Goal: earn attention, build trust, drive relatability. Content: memes, hot takes, thought-provoking stats, UGC videos. Personalization here = speaking to the emotions and pain points of your ICP. For sellers, that means humour about quota, ...Read More
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