Salesforce Sr. Director, Field Marketing • 3y
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your website and email channel first. In addition to what I discussed in that section, I would highlight recommend aligning with your product leaders and support/customer service leaders the same way a demand gen leader would if they had a sales leaders they align with. Your job is to convert users and help them adopt the product. Use ...Read More
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