Establishing Product Management

19 Answers
Tamar Hadar
Tamar Hadar
The Knot Worldwide Senior Director of ProductFebruary 2
As a first PM, you will need to be very judicious with how you allocate your time and resources. In fact, I think that’s true for larger companies as well. There are always going to be more ideas than resources available. As a product manager, you are responsible for translating the company’s vi......Read More
8286 Views
3 Answers
Becky Trevino
Becky Trevino
Snow Software Executive Vice President ProductsOctober 26
Great question.  To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that help you understand whether your work is generating the intended results.  Warning: For this to work best, it's great for th......Read More
801 Views
How do you measure the performance of the product team, considering only product managers, group product managers and product head?
Some companies go through challenges such as excessive bugs, refactoring, in many cases we have the company pursuing the delivery of short-term projects and sometimes the product team is the driver. Do you believe it is possible to demand performance from a product team based on individual delivery?
1 Answer
Sailaja Kalle
Sailaja Kalle
Gainsight Director, Product ManagementJanuary 10
An ideal Product team would be the one which is aligned and transparent to larger organisation in terms of where they are, where they are going and how they plan to go there. The team is complementary to one another, have great e people skills, have the right process and one that challenges assum......Read More
391 Views
4 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
There is no doubt that retaining top talent is critical to any organization not only because of the value top talent brings, but also because it takes time to find and ramp up a new hire. While establishing a new team, hiring the right person who is a good fit for the team and the company contrib......Read More
1188 Views
8 Answers
Mckenzie Lock
Mckenzie Lock
Netflix Director of ProductAugust 3
The candidate must “spike” (“8/10” or higher) in all of these areas, in order of importance:  1. Critical Thinking Given how many decisions and complex problems are thrown at PMs, this the #1 most important attribute I screen for. They don’t need to be a rocket scientist (top 0.5% of populati......Read More
10759 Views
5 Answers
Rosa Villegas
Rosa Villegas
Zynga Senior Director of Product, Central TechnologyAugust 2
Be adaptable to change - don't be afraid to try different things or change a process that is no longer working for the team. For a team that is growing quickly oftentimes process gets ignored because the team is so focused on delivering/executing that they feel process may slow them down. In some......Read More
734 Views
4 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
One challenge I encountered as the product lead for a platform team was to identify the product management needs for some of the relatively technical product areas, such as Machine Learning and APIs. I had to justify these needs as many leaders and stakeholders felt that an eng manager or technic......Read More
683 Views
3 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
The first product manager of a startup plays a crucial role as one of the foundational members. S/he not only needs to quickly lay the product strategy, create short and long term roadmaps, and build development processes, but also potentially extend responsibilities wherever help is needed, incl......Read More
835 Views
3 Answers
Clara Lee
Clara Lee
Hootsuite VP, ProductMarch 24
One way to get Engineering excited about customer focus is to invite them to listen in on interviews. We post all customer interviews on a shared calendar and use webinar settings that ensure observers hopping on / off are not disruptive to the participant or moderator. We also run an internal ba......Read More
417 Views
1 Answer
Rosa Villegas
Rosa Villegas
Zynga Senior Director of Product, Central TechnologyAugust 2
This is a really interesting question! I think one really great way of doing this is to engage design in understanding the problem you are trying to solve, not just the solution. Oftentimes, we jump straight to execution without always understanding the full customer journey or the vision for the......Read More
588 Views