Product Management Team

5 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
There is no doubt that retaining top talent is critical to any organization not only because of the value top talent brings, but also because it takes time to find and ramp up a new hire. While establishing a new team, hiring the right person who is a good fit for the team and the company contrib...Read More
1767 Views
4 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
A product management role varies from company to company, and size of the company is subjective. I will share my point of view, assuming a small company has less than 50 employees and a large company has more than 500 employees, in several dimensions. Ownership and Scope In large companies, p...Read More
1018 Views
5 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
The first product manager of a startup plays a crucial role as one of the foundational members. S/he not only needs to quickly lay the product strategy, create short and long term roadmaps, and build development processes, but also potentially extend responsibilities wherever help is needed, incl...Read More
1022 Views
3 Answers
Rosa Villegas
Rosa Villegas
Zynga Senior Director of Product, Central TechnologyAugust 2
This is a really interesting question! I think one really great way of doing this is to engage design in understanding the problem you are trying to solve, not just the solution. Oftentimes, we jump straight to execution without always understanding the full customer journey or the vision for the...Read More
765 Views
4 Answers
Clara Lee
Clara Lee
Hootsuite VP, ProductMarch 24
One way to get Engineering excited about customer focus is to invite them to listen in on interviews. We post all customer interviews on a shared calendar and use webinar settings that ensure observers hopping on / off are not disruptive to the participant or moderator. We also run an internal ba...Read More
591 Views
10 Answers
Mckenzie Lock
Mckenzie Lock
Netflix Director of ProductAugust 4
The candidate must “spike” (“8/10” or higher) in all of these areas, in order of importance:  1. Critical Thinking Given how many decisions and complex problems are thrown at PMs, this the #1 most important attribute I screen for. They don’t need to be a rocket scientist (top 0.5% of populati...Read More
13291 Views
1 Answer
Aleks Bass
Aleks Bass
Typeform Chief Product OfficerMarch 19
Navigating a team where product discovery and delivery are split can be likened to steering a ship where the mapmakers and sailors operate in silos. My aim would be to bridge these worlds, ensuring that the one who charts the course is also part of the journey to the destination. Here's how I'd a...Read More
521 Views
7 Answers
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, FlywheelApril 11
As I mentioned in another answer, lean on those around you; there is a wealth of knowledge to be amassed from stakeholders and peers that have likely interacted with the product that you've been brought in to support for some time. Those same team members likely led to you being brought on board ...Read More
943 Views
19 Answers
Tamar Hadar
Tamar Hadar
The Knot Worldwide Senior Director of ProductFebruary 2
As a first PM, you will need to be very judicious with how you allocate your time and resources. In fact, I think that’s true for larger companies as well. There are always going to be more ideas than resources available. As a product manager, you are responsible for translating the company’s vi...Read More
10196 Views
9 Answers
Virgilia Kaur Pruthi (she/her)
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and SafetyJanuary 31
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activation, retention, revenue, referral You could also be measuring customer lifetime value In regards to the worst KPIs, honestly...Read More
1150 Views