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Product Management Team

What are good OKRs for product management?

4 Answers

Virgilia Kaur Pruthi (she/her)

Microsoft Principal PM Manager / Product Leader • January 31

This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activation, retention, revenue, referral You could also be measuring customer lifetime value. Again this will really depend upon w......Read More

633 Views

How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?

6 Answers

Virgilia Kaur Pruthi (she/her)

Microsoft Principal PM Manager / Product Leader • January 31

Product teams in my opinion consist of product, engineering, and design (at a minimum). With that said, product KPIs should always be shared with engineering since what they are building essentially impacts the KPIs of the product in question. All the work that product teams do should always buil......Read More

349 Views

How would you change a product team/organization to be more KPI driven?

4 Answers

Virgilia Kaur Pruthi (she/her)

Microsoft Principal PM Manager / Product Leader • January 31

What a terrific question! This is one takes time and depending upon your organization will require patience. The best way I have learned, is to ask "why" a particular feature is being prioritized, and the "impact" it is bringing to the customer. The best way to create change is to start with you......Read More

506 Views

How do you scale your customer feedback loop?

You're collecting feedback from many sources. What tools or techniques do you use to scale this process to prevent bottlenecks when disseminating information?

1 Answer

Preethy Vaidyanathan

Matterport VP of Product • August 30

There are three broad categories of customer feedback: improvements to existing products, strategic customer problem areas when you zoom out for long-term planning and active customer engagement on existing roadmap. Improvements to existing products: * This is usually the most robust feedbac......Read More

357 Views

how do you think about measuring business impact when your products aren't directly monetized?

4 Answers

Tasha Alfano

Twilio Staff Product Manager, SDKs and Libraries • February 10

I’ve worked with developer focused tooling for almost 7 years so I know exactly what you mean here. On almost every new feature or product our teams put into motion, we have a huge list of factors to consider such as security, legal, or billing. For developer tooling, there’s usually no change to......Read More

583 Views

Question about org structures - what does your PM team org structure look like?

7 Answers

Zeeshan Qamruddin

HubSpot Senior Director of Product Management, Fintech • April 12

Today, our org structure follows the ethos of "Small, autonomous teams". In this structure, we generally have a PM paired with a Technical Lead (Eng), somewhere between 3 - 5 Engineers, and a Business Systems Analyst to focus on operational and analytical tasks. Some teams have a Design/UX repres......Read More

806 Views

What is your advice for creating and/or improving the product management process when joining a small but growing team? Particularly for a small company with no or little structure?

5 Answers

Rosa Villegas

Zynga Senior Director of Product, Central Technology • August 2

Be adaptable to change - don't be afraid to try different things or change a process that is no longer working for the team. For a team that is growing quickly oftentimes process gets ignored because the team is so focused on delivering/executing that they feel process may slow them down. In some......Read More

516 Views

I’m the first PM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

7 Answers

Virgilia Kaur Pruthi (she/her)

Microsoft Principal PM Manager / Product Leader • January 31

Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and then make sure you understand how the system behind the UI works). Begin collecting data in a transparent way and share your learn......Read More

557 Views

What are the key processes you'd set up when expanding the PM team from 1 to multiple people?

9 Answers

Rupali Jain

Chief Product Officer • March 1

I'm going to suggest a few processes, but please do scale each process to the size of the organization. Treat your processes like you treat your product - establish 2-3 internal customer problems that are actually worth solving, and solve them with an MVP of a process and iterate as you learn - d......Read More

1005 Views

As a product manager, what are the make-or-break things for you when interviewing a potential next product manager for your team?

7 Answers

Mckenzie Lock

Netflix Director of Product • August 3

The candidate must “spike” (“8/10” or higher) in all of these areas, in order of importance: 1. Critical Thinking Given how many decisions and complex problems are thrown at PMs, this the #1 most important attribute I screen for. They don’t need to be a rocket scientist (top 0.5% of populati......Read More

5081 Views