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Product Marketing 30/60/90 Day Plan
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?
Have you thrown a revenue kickoff, where marketing, sales, and customer success are all together. It would be where there are joint-sessions and then separate sessions for each group. I would love to see a sample schedule. I have done FKOs, but not RKOs.
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?