Atlassian Senior Director of Product Marketing • 4mo
There are definitely product and industry agnostic KPIs PMMs should track. But as I shared in another answer, sales- vs product-led (along with b2b or b2c and enterprise vs SMB) will have a huge impact. Overall, every PMM should be aware of revenue, pipeline, conversion rates, and adoption/usage signals. Revenue: PMM’s don’t own revenue but you need to understand as your decisions should be grounded in driving more revenue for the business. Know where revenue comes from (which segments, product ...Read More
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