Carta Vice President Product Marketing • 9mo
Tough one, but I'm going to be extremist and say just one. You could have leading indicators of that KPI and lagging indicators, but ultimately you should be crystal clear on the singular needle you're trying to move. So as an example if you're trying to drive demand, your ultimate KPI might be leads or demos booked. But a leading indicator that KPI might be content engagement or webinar attendance. So start with your ONE end goal KPI and work upstream from that to figure out the leading indicat ...Read More
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