Carta Vice President Product Marketing • 9mo
Any KPI that is non-specific isn't helpful to measure PMM success...so high level metrics like retention/churn, cross sell, upsell, leads, win rates. I haven't cracked the win rate code yet, but we have been able to work with our demand gen teams to instrument our initiatives such that we can get a very specific read on marketing influenced outcomes. So leads that touched a PMM piece of content or downloaded a PMM asset. Marketing attribution has become such a hot topic and most teams want clear ...Read More
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