Which KPI’s have been the most difficult to track, yet a great way to measure PMM impact? How have you overcome the hurdles of tracking those KPI’s?
1 Answer
Carta Vice President Product Marketing • 7mo
Any KPI that is non-specific isn't helpful to measure PMM success...so high level metrics like retention/churn, cross sell, upsell, leads, win rates. I haven't cracked t...
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