Box Vice President Product Marketing, Jon Rooney on Product Marketing vs Product Management
Sharebird
Communities
Product Marketing
Product Management
Demand Generation
Revenue Operations
Customer Success
Sales
MentorsAbout Us
Sign Up / Sign In
Question Page

Which KPI’s have been the most difficult to track, yet a great way to measure PMM impact? How have you overcome the hurdles of tracking those KPI’s?

Product Marketing KPI's
1 Answer
Kelly Kipkalov
Kelly Kipkalov•
Follow
Carta Vice President Product Marketing • 7mo
Learn more from Kelly
Any KPI that is non-specific isn't helpful to measure PMM success...so high level metrics like retention/churn, cross sell, upsell, leads, win rates. I haven't cracked t...
...Read More
954 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Related Questions
What are the common KPIs PMM should track?What are some of the *worst* KPIs for Product Marketers to commit to achieving?How do you handle KPI formulation?What are the biggest challenges when implementing KPIs for your PMM organization? How have you solved them?What is the most difficult KPI to measure or influence?In today’s Ai world how are PMM KPIs changing and evolving in the new landscape?
Communities
Product Marketing Community
Product Management Community
Demand Generation Community
Revenue Operations Community
Customer Success Community
Sales Community
Sharebird
Contact
Terms
Privacy
About
Social
LinkedIn