Absolutely—market research should live in a single, neutral repository that both PM and PMM treat as their “source of truth.” Whether you stand it up in Airtable, a spreadsheet, or a purpose-built platform, the goal is one table where all market intelligence—competitive teardowns, customer interviews, analyst forecasts, social listening snippets—gets logged with identical light-weight fields (source, persona, date, confidence score, link to the raw artifact). When every fact sits side-by-side, d ...Read More
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