How will a PMM’s research differ from a PM’s?
4 Answers
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 11mo
This is a great question — because it gets at the heart of how Product Marketing and Product Management work together. At its best, research isn’t siloed between these fu...
488 Views
Airtable Senior Director, Product Marketing • 11mo
While the research is largely the same, there's some specialization in focus - PMs should specialize in users while PMMs focus more on buyers.I agree that if you're not s...
391 Views
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HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 11mo
The inputs might be the same, but the outputs and timing differ between PM and PMM research.A PM might be doing research to inform the product roadmap, while we as PMMs a...
384 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
The research itself isn't different - both roles need the same inputs but use them for different outputs.A PM needs to know the customer, market, and product in order to ...
398 Views
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