How will a PMM’s research differ from a PM’s?
4 Answers
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
This is a great question — because it gets at the heart of how Product Marketing and Product Management work together. At its best, research isn’t siloed between these fu...
488 Views
Airtable Senior Director, Product Marketing • 1y
While the research is largely the same, there's some specialization in focus - PMs should specialize in users while PMMs focus more on buyers.I agree that if you're not s...
391 Views
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HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 1y
The inputs might be the same, but the outputs and timing differ between PM and PMM research.A PM might be doing research to inform the product roadmap, while we as PMMs a...
384 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 1y
The research itself isn't different - both roles need the same inputs but use them for different outputs.A PM needs to know the customer, market, and product in order to ...
398 Views
Related Questions
What do you think is the biggest mistake PMMs make when conducting market research What is the most proven method to convert market research into valuable PMM insights that are actionable?How do you delineate the responsibilities of market research between Product Marketing and User Research?How do you manage market research efforts? For example, for a GTM, do you do market research in-house or with an agency?As a PMM, do you share a market research knowledge base with PM’s? How are you addressing the overlap in market research needs between the two functions? What will you do if you join a new company as a PMM and they say “do the market research” and get insights to influence business goals and roadmap. Which steps will you take? Concrete moves