Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1y
Start with strategy. Always.
Understand the business objectives
Clarify the product goals
Audit the user journey and funnel
Spot where marketing can have the biggest impact
Build a strategy
Then, define KPIs that help measure progress against it
I see too many teams jump straight to metrics without a clear strategy. The result is scattered efforts and vanity tracking. Strategy should lead.
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