How do you contribute to the GTM if you're a new PMM in an org where product marketing is not a primary stakeholder in GTM plans?
6 Answers
ServiceNow Director of Product Marketing • 8mo
Even if you're not a primary stakeholder, you can still influence GTM outcomes by focusing on these high-impact areas: Craft compelling narratives that resonate with tar...
1260 Views
Epic Games Senior Director of Marketing • 8mo
It may take some time, but ultimately, as a PMM, you want to become the owner of the GTM plans. But, to get yourself into the sphere of influence, you will have to prove ...
448 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
When you’re new, the key is to show value quickly without trying to solve every PMM problem: A few approaches that have worked for me: Start where you’re needed most. L...
602 Views
ServiceNow VP, Product Marketing - CRM • 8mo
Build relationships with revenue leadership and marketing leaders to gain influence in go-to-market planning. Look for opportunities to improve the process and tie produc...
1052 Views
Identify what your company isn't considering in their decision-making process and bring that to the table. Voice of customer is always irrefutable, but also bring other e...
857 Views
Etsy Senior Director, Seller Growth & Retention • 8mo
Focus on building trust and strong relationships with stakeholders. Explicitly articulate the unique value of product marketing and your specific contribution in meetings...
856 Views
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