SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Honestly, just ask them for what you need! It will make them better PMs to understand what’s involved/required for successful product marketing. There are certain things, like what problem(s) the feature solves for the customer or why our way is better than the competition is simple good product management, not just fundamentals for product marketing. If your team consistently calls this out as a problem, PMM and PM leadership can get involved in co-outlining a product launch brief— what’s inclu ...Read More
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