Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Certainly!! Some tried and true phases to follow are as follows... 1. Define Launch Tier Not every launch needs a full GTM push. Categorize by tier: Tier 1: Net new product or revenue-impacting feature Tier 2: Key enhancement or workflow update Tier 3: Minor improvement or bug fix This helps align effort and resourcing. 2. Align Cross-Functional Team Set clear RACI with: Product (owner of readiness and roadmap) Product Marketing (messaging, positioning, enablement) Sales & CS (feedback loops ...Read More
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