Does someone have a framework or best practice of product launch that we can replicate as part of SaaS product launch?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
Certainly!! Some tried and true phases to follow are as follows...1. Define Launch TierNot every launch needs a full GTM push. Categorize by tier:Tier 1: Net new product ...
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Can you please outline a "Launch Framework" and go through an example of implementing such a framework for one of the companies for which you have worked?Do you have a framework or process for determining what tactics to use as part of your launch? What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?How do you tier launches not just for products, but features, modules, enhancements? What was the hardest product launch you've done in your product marketing career and why?What inputs and outputs do you factor-in as the outcome of a feature or a product launch? Where do you seek additional feedback on these from?