Instacart Chief Marketing Officer • 8y
This will depend on the Go-To-Market strategy and which channels you plan to leverage. In my experience, once the roadmap is defined and you have developed your v0 GTM, that is a good time to start meeting with channel owners to seek feedback on the proposed plan and align around the channel strategy. Once your plan is vetted, then I like to partner with a program manager to develop a work back plan that will inform the right time to engage each channel owner. If your org doesn't have a program ...Read More
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