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How can we use AI for messaging without sounding like everyone else?

Messaging StrategyMessaging
1 Answer
Holly Clare
Holly Clare•
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Iterable Director, Platform Product Marketing • 2mo
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This is such an important question right now. The biggest mistake I see: companies positioning AI as the benefit/ value of a new feature release. It’s not. AI is the mech...
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How do you use AI for messaging How has market research and testing of messaging changed given AI?How do we differentiate messaging where using AI is the norm?How would you lead your team to discard words like 'leverage, empower' etc - our marketing crutches and write plainly?What if you're a weak writer and messaging and positioning is not your strong suite?How have you leveraged AI during the messaging creation and iteration process and what do you recommend to others just starting to incorporate such tools?
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