Iterable Director, Platform Product Marketing • 4mo
This is such an important question right now. The biggest mistake I see: companies positioning AI as the benefit/ value of a new feature release. It’s not. AI is the mechanism. Customers don’t wake up wanting “more AI”. They want faster workflows, better decisions, higher performance, lower cost, and less manual work. Six months ago, we were in an AI arms race. “We have 10 agents.” “We have 20 agents.” That kind of feature-count marketing worked for a minute. It doesn’t anymore. If you want to u ...Read More
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