Splunk Director, Product Marketing | Formerly Morgan Stanley • 4mo
Yes, multiple teams influence growth, meaning they are responsible for growth. At the same time, PMM is accountable for building the foundational messaging and marketing strategy that drives this growth. Here are few quarterly leading and lagging indicators that you should add to a PMM impact dashboard to attribute revenue impact to product marketing: New sales pipeline contribution ($) from marketing, capturing paid conversions from trials, events, regional activations, digital sales and more. ...Read More
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