Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 1mo
Great question. It sounds like you may have a segment where there is strong product-market fit and the product value is resonating, but the segment is price sensitive. I’d start there rather than trying to solve for every segment at once. Understand what alternatives or competitors that segment is using today, what problem they are hiring your product to solve, and what their willingness to pay is for that specific workflow or outcome. That becomes your core segment and core package. From there, ...Read More
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