I usually think about value based pricing as working backwards from what the customer actually cares about, instead of starting with your cost or what competitors charge. At a high level, the steps are pretty simple: First, get super clear on the real problem you solve and how painful it is. Not the marketing version, but the honest “what breaks, what gets delayed, what gets expensive” version. Then, figure out the outcome you help them reach. Faster? Cheaper? Fewer people needed? Fewer mistakes ...Read More
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