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How do you convince top candidates to consider your PMM role?

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2 Answers
  1. John Heywood
    John Heywood

    Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 3mo

    The process of building a team with top talent takes time and is never a one off, single-threaded activity. Great candidates usually have different job options, and their motivations for changing jobs can vary widely. As such, use your conversations and the overarching interview process not just to evaluate a candidate's abilities, but to better understand their motivations and desires in changing jobs. The signals you pick up along the way can and should shape conversations throughout each inte ...Read More

    457 Views
  2. Lizzie Yarbrough de Cantor

    Hightouch Head of Product Marketing • 3mo

    I don't know if I have a simple answer to this question. This is more about my management and networking philosophy. First, I think great people beget great people. So I am always trying to maintain the strongest, happiest internal team that I can. I do this while also keeping my own network active, so when I do need help filling a role, warm introductions come easier. When it comes time to actually pitch a role, I typically focus on selling the business momentum and upside and the problem space ...Read More

    283 Views

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