How do you develop consensus for your proposed messaging
2 Answers
Iterable Director, Platform Product Marketing • 3mo
Consensus on messaging doesn’t happen in one meeting. It’s designed into the process. First, assume there will be multiple rounds of feedback. Messaging touches a lot of ...
513 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
Consensus on messaging is harder than consensus on almost anything else in product marketing because everyone has an opinion and most of those opinions feel legitimate. H...
149 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Messages That Matter Co-Founder • May 10
The only way to claim a position in your market and give it staying power is to get everyone in your company telling the same story about the company and its product(s). ...
208 Views
Related Questions
Do you have an effective "message house" template that works to get internal buy-in and alignment on messaging?What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster? How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used? How do you get alignment across the org in the story and messaging? When it comes to message testing, it's easy to get some rough signal one way or another as to whether a message resonates. But is there a risk of drawing a conclusion too quickly? How do you use testing to really ensure you wind up with the most resonant messaging?How do you lead a team to create aligned messaging for multiple areas?