How do you develop consensus for your proposed messaging
2 Answers
Iterable Director, Platform Product Marketing • 2mo
Consensus on messaging doesn’t happen in one meeting. It’s designed into the process. First, assume there will be multiple rounds of feedback. Messaging touches a lot of ...
511 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sat
Consensus on messaging is harder than consensus on almost anything else in product marketing because everyone has an opinion and most of those opinions feel legitimate. H...
11 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Messages That Matter Co-Founder • Sun
The only way to claim a position in your market and give it staying power is to get everyone in your company telling the same story about the company and its product(s). ...
8 Views
Related Questions
What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster? Do you have an effective "message house" template that works to get internal buy-in and alignment on messaging?How do you suggest managing feedback from a large pool of "stakeholders" when it comes to finalizing messaging you've put together.How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used? How do you lead a team to create aligned messaging for multiple areas?When it comes to message testing, it's easy to get some rough signal one way or another as to whether a message resonates. But is there a risk of drawing a conclusion too quickly? How do you use testing to really ensure you wind up with the most resonant messaging?