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How do you develop consensus for your proposed messaging

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2 Answers
Messaging Strategy Messaging
  1. Holly Clare
    Holly Clare

    Iterable Director, Platform Product Marketing • 4mo

    Consensus on messaging doesn’t happen in one meeting. It’s designed into the process. First, assume there will be multiple rounds of feedback. Messaging touches a lot of teams, so trying to “one-shot” it usually backfires. My approach is to build alignment in layers: Start with key functional leaders.I’ll align early with product marketing and/or the CMO on the strategic direction and core narrative. That ensures the foundation is solid before it gets broader exposure. Pressure test with the fie ...Read More

    513 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Consensus on messaging is harder than consensus on almost anything else in product marketing because everyone has an opinion and most of those opinions feel legitimate. Here's the process I've refined across Salesforce, Tableau, and UiPath. The most important move is sequencing what you ask people to agree on. Start with the customer problem, not the message. "Do we agree that the #1 reason mid-market customers churn is X?" is a much easier conversation than "do we agree our headline should be Y ...Read More

    149 Views
  3. Lawson Abinanti
    Lawson Abinanti

    Messages That Matter Co-Founder • 1mo

    The only way to claim a position in your market and give it staying power is to get everyone in your company telling the same story about the company and its product(s). And the only way to achieve this essential goal is to give key stakeholders a say throughout the positioning process - especially sales - and get management approval as the final step. By involving sales throughout the positioning process, you open lines of communication and share a sense of mission. A positioning process that p ...Read More

    208 Views

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